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NEW HANOVER, N.C.--Workers at Wheel Fun Rentals in Carolina Beach say the hot weather is steering business in a different direction.

"With the bikes, I have found that a lot more people are coming out earlier or later in the evening either when the heat is just starting or dying off so it hurts our bike sales a little bit," said sales associate Ryszard Klimczewski.

But he says umbrella rentals cover those losses.

"People come out here, they're not quite prepared for the heat," said Klimczewski.

"We had two lovely days on the beach, there was a nice breeze and it was low tide and we played out there but we needed a break so we came into where it was nice and cool," said visitor Marty Metius.

Aquarium officials say the entire region is seeing a spike in visitors and they're no different.

At the Fort Fisher location, officials say attendance is up 11 percent over this time last year. They say visitors flow through the doors nonstop the day after a hot beach holiday.

Attendance at the Battleship North Carolina is booming as well, and officials say this is their best year since 1999.

Like the bike rentals, officials say the heat just sways the time visitors choose to step aboard.

"The visitor likes to visit earlier in the morning and late in the day when it's hot," said Capt. Terry Bragg, Executive Director of Battleship NC.

While the high temperatures have been uncomfortable for some visitors, businesses and attractions say the money is still rolling in.